As so many have 'write and publish a book' on their 2025 list...

👉 9 Ways to BOOST Your Book’s Big Moment:

Know that the power of thoughtful timing and strategic preparation can make the world of difference to the IMPACT you have. Don't rush the magic!

1. Turn a crowd of 20 into a crowd of 200!

Rushing leads to crickets. I've watched a book launch to 6 people at an online event, because it was thrown together at the last minute. When you plan your launch like a pro, you’ll have the room (on and off-line) buzzing with readers, supporters, and potential fans. The difference? More hype, more engagement, and way more people celebrating your big moment.

2. Make your launch unmissable!

The more time you have, the more you can tease, tempt, and tantalize your audience. Drip-feed them juicy tidbits, behind-the-scenes sneak peeks, and that irresistible anticipation that makes your launch day unmissable.

3. Craft your outstanding marketing game plan!

Great book launches aren’t thrown together overnight. With time, you can map out a marketing strategy that hits all the right notes, from social media teasers to exclusive email drops that keep your fans hooked. AND create them. Don't be the person who runs out of steam half way through. Launching is EMOTIONAL and that will affect you if you're creating content on the fly.

4. Get booked on Podcasts and tell your story!

Visibility baby! Podcasts are a fantastic way to connect with new audiences and dive deep into the heart of your book. Booking yourself in early means you’ll have a line-up of interviews ready to drop around launch time—and having them lined up for after Launch Week to keep the excitement building and reaching more of your ideal readers.

5. Landing VIP media and influencer shoutouts!

Want the press buzzing and influencers shouting about your book? They need time to read, review, and fall in love with your story. Early planning gives you the chance to secure those sparkling endorsements that make all the difference.

6. Design an event that WOWs!

Your launch is your book’s big debut—make it unforgettable. Online and off-line. From booking the perfect venue to curating an experience that reflects your brand, planning ahead ensures you can leave a lasting impression.

9. Show off rave reviews and rock-solid testimonials!

A well-timed launch lets you showcase the love your book’s already getting. Secure early feedback, gather glowing testimonials, and turn them into powerful marketing tools that have people saying, “I need this book NOW!”

10. Collaborate with Power Players!

More time means more opportunities to build your Book Squad who will support you by spreading the words through the launch. You can bring in guest speakers, co-hosts, or partners who align with your message. These strategic collaborations amplify your reach and add even more value to your launch.

11. Say goodbye to last-minute stress!

I don't know about you, but I am not a fan of the "shiiiiiiiittttt, lets goooooo!" method. Planning ahead means you’re cool, calm, and collected—ready to soak in every second of your launch day magic. You get to actually enjoy the moment rather than stress about what could go wrong.

Back in November I started work on a book relaunch that is happening in March. The author said to me "my method is do it once and do it well!"

I am totally down with that.

How much time are you planning in?

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You've poured your knowledge and experience into your nonfiction book.

Whether you're preparing for launch or your book needs a fresh spark, let's talk about getting it in front of the right eyes. I help expert authors create strategic, sustainable launches that showcase their authority without burning out their audience (or themselves).

We create engaging social media campaigns that actually convert by building a launch plan that feels authentic to you.

Book a chat with me, Sarah, to explore how we can get your expertise the attention it deserves. 

Because your book isn't just another title on Amazon - it's a powerful tool for expanding your impact.