The Nonfiction Book Marketing Blog

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9 lead magnet ideas for nonfiction authors to boost your email list

February 21, 20233 min read

“Not only are bloggers suckers for the remarkable, so are the people who read blogs .” - Seth Godin

Hey there, nonfiction authors!

Do you want to take your marketing to the next level using your book? Then consider creating a lead magnet.

A lead magnet is like a secret weapon that helps you build your email list and connect with existing and potential readers. It’s a free valuable resource that you offer in exchange for a reader’s email address.

But why bother with a lead magnet, you ask? 

For a start, Amazon won’t give you the details of those who buy your book. So you need a way of enticing them to give you their email addresses. 

Having a solid email list keeps your readers in the loop and builds a community of fans around your work who may want to buy from you when the time is right.

So if you’re ready to step up your author game and grow your audience, consider creating a killer lead magnet. Your readers will thank you for it!

Black text on a teal background saying a lead magnet is like a secret weapon

👊 Here’s 9 Lead Magnet Ideas to Boost Your Email List:

1. Answer the questions that readers had during or after reading your book.

When one person has a question, you can guarantee that other readers will have them too! Give them deeper access to your expertise in exchange for their email address, so you can start the conversation.

2. A free short video course

OMG, people go wild for a freebie like this. What one thing can you help them achieve that’s relevant to the book and is easy to deliver through a prerecorded short video course?

3. A quiz

People will take a quick to find out more about themselves. Giving them tips on a way they can be more effective because of their preferences. For example; What kind of potato are you to show the best way you should be peeled.

4. Checklist

Keep us on track and avoid any mistakes or wasting time.

5. Resource guide 

Summarise all those fabulous time saving or productive resources from your book into a page or two with links (don’t forget your affiliates links),

6. Free chapter of your next book

Who doesn’t like feeling special with a sneaky peek at what’s coming next.

7. Fill in the blanks template

Are there any parts of your book that can be used to create a form? If your book teaches a system, you can create a worksheet and make it a downloadable PDF file.

8. Cheat sheet

Who doesn’t love a cheat sheet? Make that list of your top-notch tips to help your readers solve a specific problem or challenge.

9. Printable one-page planner

Help your readers create a personalised roadmap, outlining all the exciting things they get to do on a regular basis with your method. It could help them schedule daily, weekly, monthly, or even yearly tasks.

If you can and you haven’t finalised the book yet, write your lead magnet into your book at the front and back so your readers see it and take action right away. But your lead magnet can be shared all across your social media to pull people in too.

And at the end of your lead magnet, there can be a low cost up-sell to something that will make a difference to them and turn them into a paying customer.

FREE ebook for you from me with love. Download it here > 10 Powerful Ways to Transform Your Nonfiction Book into Compelling Evergreen Social Media Content

Need help transforming your book into all the amazing social media content and streamlining your online marketing? Think of all those mini lead magnets chatting away to people online and generating leads for you. Check out Amplify Your Author-ity, the full service where we do it all for you!

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