Lisa Brice is a powerhouse in professional development who's been transforming businesses and leaders for over 25 years. She's the real deal - a certified HeartMath Coach and Trainer, Master NLP Trainer and Coach who's seen it all and helped countless people level up their game.

Her book "bQUICK® Coaching: The Fast Track to Lasting Change" launched in June 2024 and is her secret sauce for leadership transformation, all wrapped up in pages.

The Thing About Social Media Numbers...

They're not everything! 🤷‍♀️

Lisa isn’t an internet marketing sensation.

Her superpower? 25 years of building genuine relationships and consistently delivering results that make people go "wow!" While some folks chase follower counts, Lisa's been quietly building something way more valuable:

• A rock-solid reputation in corporate training

• A network of people who've experienced her magic firsthand

• Deep industry connections that actually mean something

• Client results that speak for themselves

The Launch Plan - How We Made Magic Happen

We didn't just wing it! This was a carefully crafted five week launch plan:

Pre-Launch Prep

• Built anticipation with a full month of warm-up content for her mailing list and social media profiles

• Created Lisa's author profiles on social media channels, and Amazon to position her expertise (because, have you noticed, 'bigging yourself up' is always a challenge for the people with real expertise)

• Guidance on assembling an awesome Book Squad of cheerleaders online and offline ready to spread the word and support their author friend/colleague/buddy/heroine ready to spread the word

• Crafted a jargon-free step by step cohesive strategy everyone could follow (no confusion, just action!)

Amazon Ninja Moves

Working with my book launch partner-in-crime, Colette Mason, we:

• Maximised that crucial new book boost by creating a great online "shop window" with a powerful book description that got existing clients and potential readers excited

• Nailed the metadata so people could actually find the book and Amazon understood who it helped and how (it has a habit of putting books in very random categories if it's not carefully controlled)

• Strategic pricing to encourage more grass roots support over 30 days, to avoid the "spike and crash" launches that plague lots of nonfiction books

• Made Amazon work FOR Lisa and her launch, not against her

Community Engagement

• Created content that got people excited and hitting that 'buy now' button

• Built buzz around the online launch event and invited people who were aware of Lisa's signature system and her lifelong work to attend

• Gave Lisa's network easy ways to support and share

• Kept the energy high throughout launch week

A Sweet Bonus Was Thrown In

Everyone who bought the book got access to a free masterclass with Lisa. Because who doesn't love extra value? This gave readers a chance to:

• Experience Lisa's decades of proven expertise live in action

• Get their questions answered

• Dive deeper into the bQUICK® methodology

• Connect with other readers

• See if they'd like to work more closely with Lisa

Then... The LinkedIn Drama! 😱

Picture this: day four of launch week, everything's going swimmingly, and then BAM! This email lands from Lisa:

"Launch week is going really well. Although somebody has hacked into my LinkedIn account and changed my password from America. I've reported it to LinkedIn but I'm away delivering training so can't get on it till tomorrow. Can you check what my LinkedIn profile looks like and just make sure that it's not completely corrupted for me please?"

Oh, brilliant. Just brilliant! 🤦‍♀️

I checked Linkedin. Lisa's most engaged social network had vanished into the digital ether.

Perfect timing? Not so much!

Crisis Mode: Activated!

Did we panic? Maybe a tiny bit. Did we laugh and roll our eyes? Yes! Then we got creative and shifted gears faster than a Formula 1 driver.

• Adjusted the launch timeline

• Rallied Lisa's amazing network to keep spreading the word

• Cranked up the volume and shared the moment of EEEKKKK on other social media platforms, while the emails continued as planned

• Kept the launch party going while the LinkedIn drama sorted itself

The Secret Weapon: The Cookie Jar of Content

But here's where it gets really juicy - we didn't just launch and leave it. Oh no!

We created Lisa's Cookie Jar of Content - a vault of 200 pieces of social media gold extracted from her book. This is the gift that keeps on giving:

• Posts designed to be shared again and again

• Content that showcases Lisa's unique expertise

• Constant reminders that she's a published author (hello credibility!)

• Engaging snippets that make people want to know more

• A mix of formats to keep things fresh and interesting

The Cookie Jar means Lisa's book keeps working hard for her business, long after launch week. No more scratching your head wondering what to post - it's all there, ready to go!

The Results? They'll Make You Smile

Despite the LinkedIn hiccup, Lisa absolutely smashed it:

• 199 books sold - 184 physical copies for those who love that new book smell, and 15 ebooks. That’s nearly DOUBLE the industry average lifetime sales (which is 100 books, in case you're wondering)

• A lively well attended online launch event

• And get this - seven weeks later, Lisa's still getting fantastic responses to her book!

Why It Worked (Even When Things Went Sideways)

1. Real relationships trump disconnected follower counts every time

2. Lisa's 25-year track record of excellence spoke volumes

3. We kept it authentic - no corporate waffle here!

4. Her network stepped up when we needed them (that's what real connections do!)

5. We stayed flexible when things went pear-shaped

In Lisa's Own Words

"Working with Sarah has been a delight. We met online and talked about what I wanted from my book launch. She took her time to understand my passion for learning and why I'd written my book. I felt her posts reflected who I was and how I wanted to communicate with my audience. I've often struggled to talk about myself and my achievements (I hate the thought of being boastful) and so it was great having someone else promoting me. I'm delighted with the reception my book has had and the positive feedback I've received online!"

Buy Lisa Brice's book, bQUICK Coaching - The Fast Track To Lasting Change, here on Amazon.

Find out more about Lisa Brice here.

The Big Takeaway

You don't need an army of followers or a massive social media presence to launch a successful book. What you need is:

• Real expertise (check!)

• Genuine relationships (double check!)

• A solid game plan (that's where I come in!)

• The ability to roll with the punches when tech, or anything else unexpected, decides to throw a wobbly

• A strategy for ongoing marketing that keeps working long after launch so you get the credibility you deserve, and more people who need your expertise get it

And maybe, just maybe, having your LinkedIn profile hijacked during launch week makes for a better story in the end! 😉

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You've poured your knowledge and experience into your nonfiction book.

Whether you're preparing for launch or your book needs a fresh spark, let's talk about getting it in front of the right eyes. I help expert authors create strategic, sustainable launches that showcase their authority without burning out their audience (or themselves).

We create engaging social media campaigns that actually convert by building a launch plan that feels authentic to you.

Book a chat with me to explore how we can get your expertise the attention it deserves. 

Because your book isn't just another title on Amazon - it's a powerful tool for expanding your impact.