Mitali published her book, The Freedom Master Plan, in 2021 and masterminded an incredible launch being everywhere online becoming an international bestseller.

But that level of being visible across social media was impossible to maintain without support and Mitali was becoming overwhelmed. She had clients to look after and other business priorities, but needed to maintain the momentum of engagement the launch had created.

Enter the power of the Cookie Jar of Content system.

“Of course, you wouldn’t trust a book coach who didn’t have her own book.

My book is all about how to leverage your book to build your coaching, business, consultancy business, whatever it is that you do.

One of the key ways to leverage your business book is to use it for social media content. It’s one of the things I talk about in my book, and yet I had no time to do it myself.

My book came out in March and became a bestseller. Four months later I still hadn’t turned my book into social media posts and automated the posting process. So having Sarah to take that away from me was amazing. The other amazing thing is she’s done such an amazing job! Far more than I could have done.“

Mitali handed over her book and branding materials to Sarah and disappeared off to do her thing.

This then became Sarah’s baby.

Reading the book and extracting all the copy for social media posts from The Freedom Master Plan.

Once that was done, it was all about honing the posts for impact and engagement, designing branded posts, and all the things involved in tailoring them for each social media platform.

At this point, Mitali got to delve into her beautiful vault of content and approve it.

The final step was to upload all the content into a system that was programmed to drip feed Mitali’s expertise consistently across her channels.

With her social media systems streamlined, Mitali could maximise her time for the other business requirements shouting for her attention.

“It’s strange because when you write a book, you think, “Well, it’s my content. So surely I’m best placed to turn it into social media content.”

You could be a really good writer. But that doesn’t necessarily mean you understand the differences in social media platforms, the nuances, and that’s why Sarah is an expert.

She really understands what content works for Twitter, LinkedIn, Facebook and Instagram.

She even researched all the hashtags I needed for Instagram. I wouldn’t know where to start.

The amazing thing working with Sarah is she takes that headache away from you. You hand over your book and she goes away and is able to turn it into all of these amazing posts.

But not just posts. She makes sure each post has an associated image, the posts are optimised for each social media platform, she’ll research the hashtags, everything is done for you.

And then she also uploads it all into your social media posting system. It drip feeds out to all the social media platforms.

She’s created, I think on the last count, around 170 pieces of social media content for my book.

That’s FIVE months worth of content, and that is if I post something every single day.”

You’d think that was the end of the journey… oh no!

A year later Mitali had written the second version of The Freedom Master Plan and was launching again. (Yep, she's crazy!).

And the value of the system came into its own.

With a few tweaks to them, the posts were repurposed again, updated with the new photo of the book and relevant words to build the hype and launch it. Once again, Mitali became a bestselling author, in 10 countries!

During this time Mitali has continuously used the same system that Sarah set up and it has now proved itself over 18+ months.

“The wonderful thing is that my social media is pretty much done. I still plan on still creating social media content, but I’ll do it as in when I feel inspired to create something if I feel oh, I really would like to write a blog post on this and then I might put it on my Twitter or I might feel like I really wants to do some sort of live q&a or something like that. But the headache of “oh my god, what do I need to post? I know I should be posting more on social media” is gone.

We’ve all done it. We all sit there and think I need to be on social media or I need short more. But the problem is walls have blinking cursor syndrome. What do I do? What do I write that? I will never have that issue ever again. You know, once I get to the end of my five months, I can just sit you recycled from the beginning again. No one’s gonna remember what I posted five months ago.

That headache of what am I going to post on social media? How am I going to show up? It’s just gone forever. And that is because of Sarah.

So I recommend so much if you’re an author, you know you need to be more visible on social media. And the amazing thing is you already got the content. The content is already there in your book, but if you’re anything like me just so busy, gets stretched in all these different directions and you just think yeah, I’m gonna do that and you never get around to it.

Sarah takes your book and turn it into as many different social media posts as possible. She will optimise the posts for all the different platforms and then she even uploads everything ready feeds start drip feeding out into your social media platforms whenever you want.

It’s been an absolute joy working with Sarah. And I’m looking forward to working with her again in the future.

I’ve got a second book in the works. So guess what I’m going to be hiring to do all of my social media for that book.“

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Client: Mitali Deypurkaystha - Book Consultant, Coach & Publisher for Vegan/Plant-based, Ethical and Eco experts, influencers & entrepreneurs.

Author of: The Freedom Master Plan.

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