Transform Your Nonfiction Book Into a Lead Generating Machine

Creating and posting to social media is draining your time and energy.

Is this you?

  • You launched your book, but keeping up with promotion? Impossible.

  • Social media is draining your time and energy.


  • You know your online presence could have more impact now that you're a published author.

  • Your book should be leading people to your programs and services—but it’s not.

We know what happens next…

Sigh.
Ignore.
Go do other things.

We’ve all been there. But when your social media goes quiet, so does your book. And that means fewer people discovering your expertise, fewer opportunities, and ultimately… fewer sales.

I’ve got the solution

Hand me your book, your cover design, and your photos…

And then get back to doing what you do best.

Not quite wave-a-magic-wand simple, but close.

Introducing the:

Cookie Jar of Content

200+ pieces of unique social media content crafted from your book—branded, personalised, and ready to post across Instagram, Facebook, TikTok, and LinkedIn.

What’s inside your Cookie Jar?

100 quotes from your book or other content are turned into:

  • 20 x vertical videos/audiograms

  • 20 x square image and text posts

  • 60 x square social media images

  • 100 x Stories/vertical images

  • Your brand colours, book covers and/or your beautiful face are incorporated into the designs

  • Ready for you to post to social media

  • All the content will belong to you

All the content belongs to you. It’s yours to reuse, repurpose, and repost whenever you like.

How does it work?

Step 1: You send us your book, brand assets, and any other content we need.

Step 2: We dive in, extracting the gold from your book.

Step 3: We work our content magic—writing, designing, and formatting.

Step 4: You approve your brand-new vault of social media content.

Step 5: You start posting—or hand it to your team to handle for you!


Or, if you don’t have a team, I can set up a fully automated posting system for you, creating a seamless process that slots into your business, making content marketing effortless.

Who am I?

I'm Sarah Fletcher and I created Mushroom Soufflé all the way back in 2009!

I have lost count of the number of businesses and nonfiction authors I’ve worked with over that time brainstorming and creating content that will attract, engage, infotain and promote.

Genuinely caring about your social media presence, your branding and your valuable time. Just ask my clients, they will tell you. They will also tell you my passion, enthusiasm and belief in Social Media is contagious.

I know social media can be a challenging, so I break it down to be simple, actionable and achievable.

Everything I do is about helping you to be more efficient, productive, and results driven with your social media.

A few industries I've worked with:


Expert Authors

Business Consultants

Health, & Wellbeing Experts

Events Companies

Graphic Designers

Marketing Agencies

***


Book Writing Coaches

Marketing Consultants

Performance Coaches

Property Experts

Architects

Charities

***


Virtual Assistants

Management Consultants

Interior Designers

Life Coaches

Copywriters

Private Schools

***

The Expert Author’s Dilemma


When you’re consistent and captivating on social media:

✅ You get more business.

But then...

❌ You get too busy to post regularly.

And the cycle repeats—fewer posts, fewer clients, less income.

What you need is a system.

A system that talks about your book while you’re busy:

✔ Working with clients

✔ Building your network

✔ Creating a new course

✔ Enjoying life with your loved ones

A system that makes sure your book is doing its job—attracting more people, more opportunities, and more leads into your world.

A system that gets you noticed by podcast hosts, event organizers, and the right people who can open doors for you.

This System is The Cookie Jar


🔹 ‘The Cookie Jar of Content’ is a social media vault packed with months' worth of evergreen content, pulled straight from your book.

🔹 And best of all? It’s NOT some pre-cooked, fill-in-the-blanks template that still leaves you to do all the work.

🔹 I do it for you. I take your book and transform it into a huge collection of captivating posts and images—ready to post or schedule.

All you do is approve designs and content and record some Reels and audio. Apart from that, you don’t have to lift a finger. Then your book keeps working for you, building your authority, generating leads, and attracting opportunities.

But surely, everyone already knows I wrote a book?


Not quite.

I hear this all the time. But here’s the reality:

Even your biggest supporters—your friends, your followers—aren’t seeing every post you put out.

In fact, I’ve seen it happen:

❌ A business owner assumed everyone knew about their book—only for a friend to comment:

"Ooooh, I didn’t know you’d written a book!"

❌ Someone told me: “I just assume people will find my book if they want it.”

Yet when I asked around, hardly anyone knew it even existed.

Social media moves fast. People are busy. They need reminding.

That’s why ‘The Cookie Jar of Content’ keeps talking about your book—long after you’ve run out of steam.

Turn your book into what it was always meant to be:

✨ Proof of your authority in your niche

✨ A source of high-quality leads

✨ A magnet for an endless stream of opportunities

The Cookie Jar will keep generating leads and boosting your authority for as long as your book is relevant.

And because this is a completely custom service, I only take on 2-3 clients per month.

I want to deliver real value—creating a system that reflects your business, your personality, and your voice. So if you’re serious about making your book work for you, let’s do this.

How to get started:


✔ One-time investment: £1990

✔ Optional: Automated Posting Setup for £350

✅ Own your content outright—no subscriptions, no strings attached.

✅ Perfect for authors, coaches, speakers, and business experts who want to maximize their book’s reach.

📅 Book a call with me today to sign up!



"I’m busy and have a four month waiting list for the clinic. My main priorities are my patients and their quality of life, and Feta, my old white fluffy Greek dog.

Having my Cookie Jar created means I can (mostly!) focus on my day job of being a physio while my team orchestrates the rest.  It’s about the effectiveness and only doing what I can do. Social media is important, so using an expert makes sure you’re making the most of what you’ve created, or you could be missing amazing opportunities. Sarah is also building a Cookie Jar for my online courses."

—

Nell Mead, Author of How To Be Your Own Physio



"I know my book is a lightbulb moment for my readers and how many people it has helped. There are more women out there who need guidance with their personal finances. Having my Cookie Jar with a huge variety of social media posts and in my voice is a gamechanger for my team to send out and empowers my whole marketing strategy.“

—

Claire Sweet, Author of Have Life Your Way


"This has saved me TONS of time! Say it takes 30 mins for me to do one social media post (very conservative with my lack of design skills), this has saved me hours of work. But that's not all.

I can recycle the posts, so it's saved me endless hours.

I saw this as a time saving exercise. I was sure I could do this myself, but just couldn't find the time. But even if I had the time, the results would not have been anywhere near as good."

—

Mitali, Author of The Freedom Master Plan & Book Consultant



"As an author you have a gazillion priorities, each push marketing lower down the to do list. This is why I jumped at the chance to get Sarah's support.

Imagine the sense of achievement having 90 social media posts, with various formats, scheduled to go out. Let me tell you, it feels like my message will finally get out into the world."

—

Marie, Author of The Smart Woman's Guide to Giving Birth & Life Coach



"I am guessing this has saved me around 10 days of time, but it’s not really about the time –its about the effectiveness and only doing what I can do and using experts for the rest as much as possible.

Your book is a fantastic vehicle for positioning and establishing your credentials BUT you need to get the message out via different channels.

Of these social media is going to be important so use an expert to make sure you make the most of what you have created or you could be missing amazing opportunities."

—

Gill, Author of The Magic of Goal Getting & Business Mentor



"I’m not an author but I have YEARS and YEARS of content and this social media magician has pulled it together for me strategically. We share for a reason and to create a specific result. It makes me so much more efficient, which is helpful when I’ve been time poor. It's also much more fun than chucking random things out there whenever I fancy or worse….not at all."

—

Laura Powner, fractional CEO

You wrote the book. You’ve earned the right to talk about it.

Let ‘The Cookie Jar of Content’ shout about it from the rooftops.

Captivate people with your, energy, enthusiasm, expertise, credibility and get your unique message out to the people you need to be talking to.

200 pieces of ready-to-post social media content with your unique message and tone of voice. That can be used over and over again.

Just tap the button to book a call with Sarah.

© Copyright 2025 Mushroom Soufflé.